Microsoft Dynamics 365 for Marketing
Microsoft Dynamics 365 for Marketing is a marketing automation solution for companies that need more than basic email marketing tools, at the front end of sales cycle, to turn prospects into business relationships. Unlike other marketing automation solutions, Dynamics 365 for Marketing is easy to use, is built on the same platform as Dynamics 365 for Sales and has embedded intelligence. This helps businesses nurture more sales-ready leads, align sales and marketing, make smarter decisions and grow with an adaptable platform.
- Multi-channel campaigns
- Email Marketing
- Landing Pages
- Web Forms
- LinkedIn Integration
- Event management
- Multiple Lead Scoring Capabilities
- Dynamics Segmentation
- Dashboards and Reports
- Marketing Analyzers
- Embedded O365
- Configurable and Extensible
Dynamics 365 for Marketing helps Marketers to:
- Find and nurture more sales-ready leads using multi-channel campaigns across email, web, LinkedIn, webinars, phone calls, and in-person events.
- Easily create a buyer’s journey and campaign content using customizable templates and drag-and-drop design tools.
- Use Email marketing capabilities to both create stunning emails and send all marketing emails using email delivery service.
- Bring all leads from LinkedIn using the connector to LinkedIn Lead Gen forms and nurture those leads using existing campaign set up in Dynamics 365.
- Track and improve marketing performance using out of the box dashboards and reports.
- Use embedded intelligence to target the right audience using dynamic segmentation and prioritize leads using multiple lead scoring models and understand leads better using insights about their interactions.
- Share one source of information, connected processes & collaborate using Office 365 with Sales team.
- Organize in-person events with ease using event management capabilities or easily integrate with webinar providers for online events.
- Drive innovation with an application that is easy to tailor, extend, and connect to other apps and services you already use.
|Multi-channel campaigns||Email marketing||Landing pages and forms||Events and activities like phone calls||LinkedIn Connector|
|Lead nurturing||Buyer’s Journey designer||360-degree view||Behavior based lead nurture||Business process flows|
|Embedded intelligence||Multiple lead scoring and sales readiness guides||Dynamic segmentation||Interaction Insights||Notifications|
|Event management||Webinars using ON24||Events Portal||Sessions, Speaker and Venue management||Registration and Attendance tracking|
|Reporting||Dashboards and insights||Surveys||Embedded Power BI||Configurable and extensible|